CREATING A NEW BRAND
INDUSTRY RESEARCH
In order to gain a thorough understanding of your industry, we approach the design of your new identity by embarking on a complete analysis of your respective industry. We look at relevant iconography, typefaces and colour palettes that will speak to your brand. This process allows us to formulate an in-depth knowledge base from which we will draw inspiration when we embark on the next step of the project process, the fun part of designing and exploring an infinite number of compositions.
DESIGN EXPLORATION
“The blank page in front of me is my playground to play, create and explore” – Zainab Aboo. This quintessential line perfectly describes how I see view and approach each design project. I see a blank page as a space where I can explore an infinite number of ideas. Playing with iconography, colour palettes and typefaces, seeing how they come together and function alongside each other is what makes design truly explorative. You as the client are assured that the designs that are born from this process are authentic, well-crafted representations of your brand that challenge competitor brands, giving them the edge to consistently outgrow and outperform in every sphere of their business.
BRAND APPLICATION
Once our client has selected the final face of their brand, we then apply the brand identity to all required collateral. This would include primary and secondary stationery and branded collateral. This process also allows us to push the limits of the design through deconstruction which will reinforce the fingerprint of the brand identity. We then draw from the primary application of the brand on stationery to secondary collateral for both print and digital media. The conclusion of the project provides you with a cohesive brand identity that has a clear and concise path of consistency and a strong brand presence wherever the design is applied.